Design Overview and Workflow
AgenciesI work regularly with corporate in-house agencies, commercial advertising and design agencies. I'm very fluent in the environment and branding expectations in a variety of markets. I also know the pressures that in-house and ad agencies are confronted with every day. I respect those and work inside your boundaries.
Branding, Integration and CohesionWhether I am subscribing to an existing graphics standard or creating a new one, branding is king. There is too much visual noise and schizophrenia in the marketplace. In fact, so much so that good branding is actually a relief to experience. No Graphics Standards? Even if your organization doesn't have a Standards document, I proceed with design like there is one. Marketing items will look like they belong to a 'bigger picture". That's just part of making you look good.
Cross Media PreparationDesigning a single assignment in a vacuum just isn't a good idea. Anything created should be readily useable in medias other than print. For example, logos I design for print will also translate well to Web and broadcast because I include those requirements from the start. Print documents are set up for .pdf files with hot links to specific pages in web sites or as a logical, self navigating document. Interested in Web sites or interactive .pdf and DVD's? Check out the eDesign.
WorkflowFace time. Or phone time - getting to know your project and your audience is crucial for successful end results - the kind of real-world results that make you call me back for a second round. Between your experience and mine, it shouldn't take too long. But I don't start on a project until there is a good understanding of scope. Top that off with progressive reviews and you'll be confident, and pleased with the results. Good marketing and design isn't rocket science - just a common sense approach and process to "getting the word out."
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